sistema bic x mc donald's

We are collaborating with McDonald's to transform waste into resources within the circular economy through Smart Scales powered by IoT technologies. The BIC system contributes directly to the Sustainable Development Goals, through innovation in industries and infrastructure, generating more sustainable cities, more responsible consumption and climate action.

The integration of connected waste containers allows McDonald's to improve its results by automating reports, optimizing logistics and maximizing business benefits. In addition, it offers detailed analysis that identifies what, where and when waste is generated, providing key data for evidence-based strategic decisions.