sistema bic x mc donald's

We are collaborating with McDonald's to transform waste into resources within the circular economy through Smart Scales powered by IoT technologies. The BIC system contributes directly to the Sustainable Development Goals, through innovation in industries and infrastructure, generating more sustainable cities, more responsible consumption and climate action.

For the first time, McDonald’s is implementing a significant shift in its production processes with a focus on sustainability, by connecting its waste containers to a smart system that measures, records, and analyzes waste in real time. This enables automated reporting, optimized logistics, and more efficient decision-making based on concrete data.