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rompecristales
Project type
Art direction
Date
2020
Agency
Alva Creative House
Awards
Campana de Oro, Effie Awards, IAB Mixx
Rompecristales (glass breaker) is an exclusive plan for women, launched by El Observador, a national newspaper, with a special subscription price: 23.2% less to compensate the wage gap.
We also launched a podcast, that provides strategies to understand and improve topics such as salary negotiation, female leadership in directories and more. Rompecristales positioned itself as one of the most listened podcasts in the country.
A project created to challenge the glass ceiling and provide tools that support women's professional growth.
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