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rompecristales
Project type
Art direction
Date
2020
Agency
Alva Creative House
Awards
Campana de Oro, Effie Awards, IAB Mixx
Rompecristales is an exclusive plan for women, launched by El Observador, with a special subscription price: 23.2% less to compensate the wage gap.
We also launched a podcast, that provides strategies to understand and improve topics such as salary negotiation, female leadership in directories and more. Rompecristales positioned itself as one of the most listened podcasts in the country.
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