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real convenience

Project type

Art direction

Date

2025

agency

Publicis Impetu

We developed a campaign to change the perception about Bagno & Company. Many believe that it is expensive and that it only sells bathroom products, but the reality is different: there is a lot of variety and prices that are really convenient.

We created a campaign that blends irony, style and powerful aesthetics. Inspired by the world of royalty, we talk about a convenience as real as the discounts. After all, renovating your home doesn't have to cost a fortune.

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