sustainable music

We created a campaign to make Uruguayan sustainable wine visible and raise awareness about the impact of responsible consumption: choosing these wines means taking care of the planet, supporting local producers and promoting fairer working conditions.

Sustainability was the core of the entire project. Just as the wines promoted by INAVI are produced with care for the soil, water, and the people behind them, we wanted the message to reflect those same values: no excess, no artifices, just conscious use of what already exists. That’s why we invited Luciano Supervielle to compose music using only the real sound of wine glasses. In this way, we turned the principles of sustainable viticulture into an experience that can be heard and shared.