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sustainable music

Project type

Art direction

Date

2025

Agency

Publicis Impetu

We created a campaign to make Uruguayan sustainable wine visible and raise awareness about the impact of responsible consumption: choosing these wines means taking care of the planet, supporting local producers and promoting fairer working conditions.

We invited Luciano Supervielle to compose songs with the real sound of the glasses and we launched them on Spotify. In this way, we transformed an important message into an experience that can be listened to and shared.

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